When people apologize they are often looking to get back to the way things were. They apologize to regain the time, attention and/or connection they once shared with the estranged party.  Apologies offered with this as the primary objective emanates from a place of bartering, i.e., offered to get something in return – back to the way things were! Apologizes delivered with genuine sincerity, should come from a place of giving…not bartering.